Proof of Concept, Proof of Credibility
Many startups have a fixed time horizon within which they need to attract funding. Their own resources may enable them to get quite a long way. To develop a demo, an app, a website, a business plan. All of course informed by a vision, talented team and a customer need to solve for. So isn’t this enough? Simply put the startup in front of an investor, articulate the vision and the startup can then obtain the funds they need to start and to grow?
It is unfortunately not that simple. Investors will demand to see current users and to understand how quickly the startup is growing. If the startup’s answer is “I don’t have a use case or user base, that’s why I need the funding” – the feedback will not normally be positive for the startup. Usually it will be that they are not ready to raise venture funding before the validation of the technology, which often requires investment for development and runway – a vicious Catch 22.
Furthermore, many potential customer companies are conservative by their nature. They often like to see evidence of a direct or indirect peer company having worked with the startup, before they engage / become customers of the startup. This process is time consuming if starting with smaller customer companies and gradually increasing the size of the customer company to achieve any market capture.
So, to kick-start development and market validation, an accelerated path can start with a Proof of Concept (PoC) with an established company, as part of the startup’s journey to developing customers and attracting investment.
Moreover, as Andrea Alunni, Senior Advisor at Oxford University Innovation, states, it will also significantly benefit the startup as they focus and improve their product or service:
“PoC is instrumental to take novel ideas into practice, supporting inventors’ business confidence and releasing drivers to innovation embedded in the tacit knowledge of the inventors. The ultimate outcomes of proof of concept investments depend on the ability of the supported technologies to reach the market and generate returns”.
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The PoC should be correctly framed and agreed up front with the partner(s). What’s the agreed specification? How long is the development period? How is it to be funded? What are the conditions around the use of the resulting IP? What are the startup’s rights to publicise the association with the partner company and the resulting developments? How does the longer term engagement get structured after a successful PoC?
At the Kickstart Accelerator, startups benefit from access to many of the largest and most successful companies in Switzerland and beyond. These companies can also benefit by deploying the startups’ ideas and agility onto commercial challenges they are facing. In addition, the programme is also supported by leading, global Management Consultancies who can facilitate access to their numerous clients. And so provide potential win-win-win opportunities for the startups, the consultancies and their selected clients.
Successful PoCs are a key part of a startup’s journey and are also fundamental to their stakeholders. We believe that we will see numerous PoCs progressed from the Kickstart Accelerator programme. A key statement of the progamme’s value and results.